The Voice + American Express

"Leap Day" Campaign



As a part of an NBCU cross-portfolio "Leap Day" campaign, American Express took over an entire commercial pod in The Voice Season 10 Premiere and gave fans a peek at a day-in-the-life of Season 9 Winner, Jordan Smith.


3:00 docu-style piece, written and produced by Mallory Norton.


The program included promos, social snackables and an exclusive music video of Jordan's new single, "Stand in the Light" (below).