The Voice + American Express

"Leap Day" Campaign

 

 

As a part of an NBCU cross-portfolio "Leap Day" campaign, American Express took over an entire commercial pod in The Voice Season 10 Premiere and gave fans a peek at a day-in-the-life of Season 9 Winner, Jordan Smith.

 

3:00 docu-style piece, written and produced by Mallory Norton.

 

The program included promos, social snackables and an exclusive music video of Jordan's new single, "Stand in the Light" (below).

© 2016 by Mallory Norton

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