top of page

The Voice + American Express

"Leap Day" Campaign

 

 

As a part of an NBCU cross-portfolio "Leap Day" campaign, American Express took over an entire commercial pod in The Voice Season 10 Premiere and gave fans a peek at a day-in-the-life of Season 9 Winner, Jordan Smith.

 

3:00 docu-style piece, written and produced by Mallory Norton.

 

The program included promos, social snackables and an exclusive music video of Jordan's new single, "Stand in the Light" (below).

bottom of page