Jeep + iHeartRadio Music Awards
Tuning into the young, tech-saavy audience of iHeartRadio and the target demo of the Jeep Renegade, we partnered to create a first-ever social media contest. Creating call-to-action spots that ran across various NBCU networks and programs, fans submitted photos in real time for a chance to be featured at the end of the show, AND be entered into the Renegade Life Contest to win a Jeep and a trip to the LIVE iHeart Radio Award Show in LA.
A :60 payoff spot featuring all winners and iHeart host, Paul Costabile aired during the LIVE awards show. Project managed by Mallory Norton.