"Set Your Style": Lowe's + Parenthood
"Set Your Style," a custom branded entertainment campaign went behind the scenes of NBC's hit drama, "Parenthood," during it's final season. Focusing on seasoned production designer, Steven Jordan, the partnership centered around key themes for Lowe's and how viewers at home could achieve the same warm environments seen on the sets of Parenthood.
The campaign included 2 (:30) original commercial spots and a 2:00 extended online piece. All Lowe's products remained on the real show sets to appear in remaining episodes.