Reddi Wip + The Wiz LIVE Musical (NBC)

 

 

NBC and Reddi Wip partnered to "Share the Joy" of music an underserved school in Washington DC. This custom :60 co-branded spot aired during The Wiz LIVE musical on NBC.

 

The partnership was written up in Ad Week and Huffington Post, calling the tie-in "flawless".

 

Written and produced by Mallory Norton.