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Reddi Wip + The Wiz LIVE Musical (NBC)



NBC and Reddi Wip partnered to "Share the Joy" of music an underserved school in Washington DC. This custom :60 co-branded spot aired during The Wiz LIVE musical on NBC.


The partnership was written up in Ad Week and Huffington Post, calling the tie-in "flawless".


Written and produced by Mallory Norton.

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